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VIENNA, September 15, 2026
Pure Neo has launched an online platform for hi-fi audio at pure-neo.io, connecting people who care about good sound with the brands and businesses that make and sell the equipment.
Pure Neo builds and maintains the database itself, with the long-term goal of holding 98 percent of all hi-fi components ever made. Today it covers more than 2,300 brands and 28,000 products with over 109,000 specifications, growing by roughly 500 products a day.
Listeners get one place to research and plan a system. The platform holds each component's specifications and lets users filter by the values that decide a match, build setups from those components, and price them. Each listener's My Hi-Fi page holds the system they run today, the components they want next, and everything they have owned along the way on a Hi-Fi Journey timeline. Pages and setups can be made public and shared with the community.
The AI Assistant runs on the major AI models and adds a hi-fi layer on top. Every answer is grounded in the specifications in the database and in the room, equipment, and preferences saved in the user's profile. The Assistant is trained to separate facts and physics from opinions, myths, and marketing claims, and to say so when it does not know. An AI Academy teaches how to get the best results from the Assistant, from first prompt to advanced technique, in twelve units.
The Hi-Fi Business Suite is built for a market where buyers ask an AI assistant before they ever open a brand's website. Most hi-fi sites were never built for an AI to read, so the models learn about a brand from whatever else is online. Even a regular google search now puts an AI-written answer above the results, and many buyers stop there. Pure Neo prepares a brand's product data for AI and keeps it accessible as AI requirements change, so the manufacturer does not have to.
For a manufacturer that means its products appear complete and correct wherever a buyer, or a buyer's AI chat, now looks. The AI Readiness Check reports how visible the brand is across seven leading AI models, what they say about it, and whether they can read the brand's website at all. The Business Suite also opens a route to grow the partner network: on its market coverage map a brand defines the regions where it wants a distributor or dealers.
Distributors work the same map from their side. For each brand they carry it shows the territories they cover and where they are open for new dealers, so a dealer who wants that brand finds the distributor rather than the reverse.
For dealers, the platform places their store on the product page of every component they carry, with stock and demo availability per location, so buyers find the dealer while researching the product. Dealers can also send a customer a priced setup built to their budget or an upgrade path from their current equipment, with every component's full data behind the link.
Every manufacturer, distributor, and dealer can publish news directly on Pure Neo, where it reaches the platform's audience and the feed of every user who follows the brand.
Content creators and reviewers can link their reviews to the components and setups they cover. Each review appears on the product page, in the feeds of users who follow the brand or the reviewer, and in the lists of users who own or want those components. Traffic and search credit stay with the publisher. No one selects which reviews appear, and none is ranked by audience size.
“Everything hi-fi needs already exists: the products, the specifications, the dealers, the reviewers, the buyers. No one had put them in one place. That is what Pure Neo does, and we built it for the entire industry, not for one side of it. Buyers already ask AI assistants before they open a brand's website. My advice to the industry is simple: don't get run over by the wave. Be the wave. We will keep building whatever hi-fi needs to grow in the AI era.”
— Georg S. Kuklick - Founder & CEO of Pure Neo
Pricing and availability
Pure Neo is available today at pure-neo.io. Consumer plans start at $8.90 a month for the component database, two setups, and the Hi-Fi Journey timeline. High-End at $19 a month adds the AI Assistant, AI Price Search, and the AI Academy, with 5,000 AI credits a month. Ultra High-End at $59 a month carries 25,000 credits and includes the Reviewer add-on, which costs $10 a month on the other plans. Business plans for manufacturers, distributors, and dealers start at $99 a month. Prices are in US dollars.
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ABOUT PURE NEO
Pure Neo is family-owned with no investors and no industry funding. The company is registered in the United States, and founder Georg S. Kuklick runs it from Vienna. More at pure-neo.io.
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