Hero: Your brand and products, complete and correct, where hi-fi buyers and AI assistants look.

Sub-hero: Manage your brand, products, and specifications, approve the distributors and dealers who carry them, and see how visible your brand is across AI.

Brand profile & history

The profile is how you present your brand on Pure Neo: your company name, where you're based, how long you've been around, and a description you write yourself. Anyone who looks up your brand or follows it lands here.

Brand history is where your brand's story lives: a timeline of milestones from the founding onward, each with a year, a title, a description, and an image. Visitors find it under the Milestones tab on your brand page.

Product management

Products is where you make sure every component is shown complete, correct, and at its best on the platform. Most of your products and their specs are already in the component database. You pick up from there.

The product overview shows every product with a completeness score, so the ones that need attention stand out. If a product is missing from the database, you add it right there. If one is no longer on the market, you mark it as legacy.

Each product has its own edit page that goes beyond the specs: what makes it stand out, what it looks like, how it sounds in your own words. You add descriptions, photos, videos, and downloads, and turn a database entry into a product presentation.

The specs are on the same page. You can add or correct them and verify the ones the database already has. Specs matter more than anything else on the platform. People search and filter components by them, the comparison tools run on them, and the AI Assistant looks them up when someone asks for a component that works with their existing setup.

Market management

Markets give you a clear picture of where your brand is sold and where it still needs coverage, and signal partnership opportunities to grow your reach.

You declare your markets and set a coverage state for each: covered, looking for a distributor, looking for dealers, or looking for both. When distributors declare markets for your brand, those show up here for your approval.

The coverage map combines all declared markets into a single view of your brand's reach. You decide what shows on your public brand page: the market coverage only, the looking-for signals, or both. When the signals are visible, potential distributors and dealers see exactly where you need partners.

Distributor and dealer management

Distributor and dealer management is how you control who represents your brand on Pure Neo. Every distributor and dealer on the platform who claims to carry your brand shows up here, and you decide who gets verified standing.

Distributors are organized by market. Each one requests verification for the markets they say they cover, and you approve or decline each market individually. Dealers show up with how many stores they run and which cities they're in, and you approve or decline them as well. You can revoke a dealer's verification if the relationship changes.

New requests are also a way to find business partners. A distributor or dealer you don't know yet might show up requesting verification, opening the door to a new relationship and new market coverage. For some manufacturers this is a reason in itself to be on the platform.

On the other side, if someone claims to be an authorized dealer or distributor without actually being one, you see that request and can decline it. We won't show anyone as verified without your approval.

Dashboard

The dashboard gives you one place to see how your brand stands on Pure Neo: what needs attention, how complete your presence is, and where to go next.

Open requests from distributors and dealers waiting for your decision show up front. Each part of your account, from products to setups, shows a current count and a link to get there directly.

The dashboard also shows which products still need work, like missing images or descriptions, so you know exactly where to pick up. Your brand profile tracks its own completeness too, showing which fields are still missing.

Setups

You can also put components together into setups, shown on your public brand profile. The point is presenting your components as complete systems: a whole product line as one setup, combinations across your product lines, or your components mixed with other brands, since many brands build only speakers or everything but speakers.

→ Full description: Setups, on the consumers page.

AI Readiness Check

AI has changed how buyers research hi-fi. When someone asks an AI assistant which amplifier to buy or what speakers fit their room, the answer comes from what the model knows internally, not from a web search. The AI Readiness Check shows where your brand stands in that world: how visible it is across the AI models buyers actually use, and whether those models have the right picture.

The check scans seven AI models, always the current version: GPT from OpenAI, Claude Opus and Claude Sonnet from Anthropic, Gemini Flash from Google, Grok from xAI, Muse Spark from Meta, and Kimi from Moonshot AI.

You choose where the check looks. Each focus area is a product category at a specific price range, picked from seventeen categories: loudspeakers between $5,000 and $10,000, for example, or DACs under $1,000. The same category can appear at two different price ranges, so if you compete across segments you cover both. At least one focus area is required before checkout.

Beyond visibility, the check reads what reputation your brand has inside each model: what it's known for, what it's praised for, and what draws criticism.

The check also analyzes your website: whether its structure and data let AI systems read and understand your product catalog and specifications. This is a different question from how well the site ranks in search engines (SEO). The brands that invested the most in SEO and in complex, expensive websites are often the hardest for AI to read: what worked well for search engines becomes noise that AI models have to separate from the actual product data.

To see how your brand compares against competitors, you add up to six by name and domain. The report then shows who gets mentioned more, who gets mentioned less, and where the gaps are.

Three scan depths set how thorough the analysis is: Standard analyzes at least 7,000 data points, Deep at least 14,000, and Max over 27,000.

The report scores your brand's visibility, reputation, and technical readiness, and closes with a prioritized list of what to work on first.

Each check is a snapshot. Order another one later and compare it against the earlier one to see what changed.

News & Press Releases

News & Press Releases is where you tell the hi-fi world what's new. Manufacturers, distributors and dealers all have it, and everything you publish appears on your public Pure Neo page.

There are two formats. News is the quick update: what launched, what changed, what's coming. A press release is the full announcement, with the original document included so readers get it straight from the source.

Both carry images and link to the products they cover, so a reader gets from your announcement straight to the gear behind it.

Early beta, rolling out later this year: the Feed. Users who follow your brand see your news and press releases in their feed automatically, without visiting your page. That reaches enthusiasts, and just as much the reviewers and dealers who follow the brands they cover and sell.

Getting started

Getting started is the first thing you see in the Business Suite: a checklist of what to set up, step by step. If your business holds more than one role, say manufacturer and distributor at once, you get a separate checklist for each.

Every step links straight to where it gets done and marks itself complete once it is. Once every checklist is complete, Getting started steps aside and To-dos takes the front spot.

To-dos & Notifications

Early beta, rolling out this year: To-dos is the running list of everything in your account that needs to be done. Tasks show up when something needs doing, and each one leads to where it gets done.

Notifications have their own tab next to To-dos. They keep you in the loop when something happens between you and your partners, so nothing that needs a response goes unnoticed.

User management

Adding product content to Pure Neo and keeping it current is work, and for most manufacturers it isn't what they're in business for. You'd rather spend your time building great products. User management lets you hand that work off without giving up control of your brand.

You can hand editing rights to a distributor or dealer, or bring in a third party like a web or advertising agency. Or you book the Pure Neo Content Service and we add the product content for you.

The team stays with your business. You invite editors by email and see who is active. You can pause someone's access and restore it later, or remove them for good.