I came back. Nothing had changed.
After 15 years away from the hobby, I came back to hi-fi audio during the pandemic. I expected the experience to be better. Easier. Clearer. It wasn't. The same confusion. The same uncertainty. The same feeling of never quite knowing if you're making the right choice.
So I started asking why.
Five years of listening.
For the last five years, I've been studying how the hi-fi audio industry actually works online. Listening to consumers, dealers, distributors, manufacturers, reviewers. Mapping the friction. Understanding where the system breaks down and why.
Not to talk about it. To fix it.
I've never been an insider. That's the point.
In 25 years of designing award-winning digital products, I've never been part of any industry I helped transform. Finance. Healthcare. Government. Mobility. I've built digital products for JP Morgan, Deutsche Bank, BlackRock. For the City of New York and the Government of Washington D.C. For Porsche, Siemens, Red Bull, and Hugo Boss.
Different industries. Same approach. Come in fresh. See what insiders can't. Build what they wouldn't.
Annelie Sattler • Digital Transformation Expert @ Accenture
Been there. Done that.
JP Morgan Chase · Bank of America · Deutsche Bank · BlackRock · NYC Government · Washington D.C. Government · Porsche · Siemens · Red Bull · Hugo Boss · T-Mobile · Vodafone · Nestlé · Allianz · ING Bank · Leica.
Georg S. Kuklick • Founder & CEO
