Who is Pure Neo, and why am I doing this?
Pure Neo is me, plus family and friends keeping me going. No investors. No industry backing. No corporate culture. Just a lifelong love for hi-fi and the belief that exploring hi-fi products online should feel better than it does today.
I've been into hi-fi since I was a kid. Music was the first love. Technology was the second. Knobs, meters, features, specs, all of it.
But why does an industry built on technology act like the last 20 years never happened?
I came back. Nothing had changed.
After 15 years away from the hobby, I came back to hi-fi during the pandemic. I expected the online experience to have caught up. It had not. Finding the right components still felt harder than it should: outdated and scattered information, unclear comparisons, endless opinions, and very little confidence that you were making the right choice.
That's when I started asking why.
For the last five years, I've been studying how the hi-fi audio industry actually works online. Asking questions and mapping the friction between consumers, dealers, distributors, manufacturers, and reviewers. Understanding where the system breaks down and how to bring hi-fi into the digital age without losing the soul that makes it special.
Not to talk about it. To fix it.
To fix it.
That's a big thing to say. Especially from someone the hi-fi industry has never heard of.
But this isn't the first industry I've walked into as an outsider to help transform it. For 25 years, I've designed digital solutions for industries I was never part of. Financial Services & Insurance. Healthcare & Life Sciences. Retail & E-commerce. Media & Entertainment. Automotive. Government & Public Sector. Energy & Utilities. Telecommunications. Fashion & Lifestyle.
Different industries. Different challenges. Same approach. Come in curious. See what insiders stop seeing. Build what they wouldn't.
I've never been an insider. That's the point.
Hi-fi is next.
Annelie Sattler • Digital Transformation Expert @ Accenture
Been there. Done that.
Accenture, Alfa Romeo, Allianz, Amway, Autoscout24, Bank of America, Barmer Health Insurance, BlackRock, Canada Life, Coop Swiss, Deutsche Bahn, Deutsche Bank, E.ON Energy, Fiat, Hugo Boss, ING Bank, Johnson&Johnson, Joop, JP Morgan Chase Bank, Leica, Marriott Hotels, MDR TV, Mercedes, Men's Health, MetLife, Mister Spex, MunichRe, Nestlé, Government of New York City, Peugeot, Porsche, Red Bull, Rewe Group, Roché, Siemens, Stern Magazine, T-Mobile, Techniker Health Insurance, Thonet, Viva/MTV, Vanguard, Vodafone, Government of Washington D.C., Weider, Yello Energy.
Still listening.
You might look at some of the features we are building and think: “No. That is not what we need. That does not solve my problem.”
Fair.
Also fair; tell us what would. We might build it.
What is missing from the online side of hi-fi?
What still feels outdated, confusing, inefficient, or unnecessarily difficult?
What do you need that does not exist today, does not work well enough, or has never been built properly?
Tell us.
