I am — Pure Neo

This is personal.

I am — Pure Neo

This is personal.

I am — Pure Neo

This is personal.

I came back. Nothing had changed.

After 15 years away from the hobby, I came back to hi-fi audio during the pandemic. I expected the online experience to be better. Easier. Clearer. It wasn't. The same confusion. The same uncertainty. The same feeling of never quite knowing if you're making the right choice.

So I started asking why.

Five years of listening.

For the last five years, I've been studying how the hi-fi audio industry actually works online. Listening to consumers, dealers, distributors, manufacturers, reviewers. Mapping the friction. Understanding where the system breaks down and why.

Not to talk about it. To fix it.

“The mission is quite simple. We’re going to change hi-fi audio forever — and for everyone.”

Georg S. Kuklick • Founder & CEO

I've never been an insider. That's the point.

In 25 years of designing award-winning digital products, I've never been part of any industry I helped transform. Finance. Healthcare. Fashion. Media. Public Sector. Mobility. You name it. I've built digital products for JP Morgan, Deutsche Bank, BlackRock. For the City of New York and the Government of Washington, D.C. For Porsche, Siemens, Red Bull, Hugo Boss, and many other well-known brands.

Different industries. Same approach. Come in fresh. See what insiders can't. Build what they wouldn't.

In 25 years of designing award-winning digital products, I've never been part of any industry I helped transform. Finance. Healthcare. Government. Mobility. I've built digital products for JP Morgan, Deutsche Bank, and BlackRock. For the City of New York and the Government of Washington D.C. For Porsche, Siemens, Red Bull, and Hugo Boss.

Different industries. Same approach. Come in fresh. See what insiders can't. Build what they wouldn't.

“ When it comes to merging design and technology into something truly extraordinary, he's a league of his own.”

Annelie Sattler • Digital Transformation Expert @ Accenture

Been there. Done that.

Alpha Romeo, Allianz Insurance, Amway, Autoscout24, Bank of America, Barmer Health Insurance, BlackRock, Canada Life Insurance, Coop Swiss, DAK Insurance, Deutsche Bahn, Deutsche Bank, E.ON Energy, Fiat, HUGO BOSS, ING Bank, Johnson&Johnson, Joop, JP Morgan Chase Bank, Leica, Marriott Hotels, MDR TV, Men's Health, MetLife Insurance, Mister Spex, MunichRe Insurance, Nestlé, Government of New York City, Peugeot, Porsche, Red Bull, Rewe Group, Roché, Siemens, Stern Magazine, T-Mobile, Techniker Health Insurance, Thonet, Viva/MTV, Vanguard, Vodafone, Government of Washington D.C., Weider, Yello Energy.