Annelie Sattler • Digital Transformation Expert - Accenture
I am Pure Neo.
Pure Neo is an award-winning design studio specializing in user-centric design and digital products. Founded in 1999, the studio comprises a team of one to a dozen selected experts, supported by family and friends.
Basically, it's me. I am Pure Neo.
Signal vs. Noise.
From designing mobile apps for finance and healthcare that set new quality standards to product websites that sell. From industry-disrupting interactive features to award-winning e-learning. From business and finance software to a variety of apps that helped New York City and Washington, D.C., serve millions of meals and medications to citizens during the pandemic.
Very different products, always the same approach.
Separating signal from noise to minimize cognitive load.
How dare I?
How dare I think I can change hi-fi audio without ever being part of the industry? Well, I have never been a part of the industry I built products for. What I do is industry-agnostic, focusing on bringing together users, businesses, and technology to create a seamless experience.
What matters most is listening and identifying the right opportunities to build solutions for.
Been there, done that.
Accenture, Alpha Romeo, Allianz Insurance, Amway, Autoscout24, Bank of America, Barmer Health Insurance, BlackRock, Canada Life Insurance, Coop Swiss, DAK Insurance, Deutsche Bahn, Deutsche Bank, E.ON Energy, Fiat, HUGO BOSS, ING Bank, Johnson&Johnson, Joop, JP Morgan Chase Bank, Leica, Marriott Hotels, MDR TV, Men's Health, Mercedes Benz, MetLife Insurance, Mister Spex, MunichRe Insurance, Nestlé, Peugeot, Porsche, Red Bull, Rewe Group, Roché, Siemens, Stern Magazine, T-Mobile, Techniker Health Insurance, Thonet, Vanguard, Viva/MTV, Vodafone, Weider, Yello Energy. Governments of Munich, New York City, Washington D.C..
